Self care theory Essay Example | Topics and Well Written Essays - 1000 words

Self care theory - Essay Example One of the nursing theorists who drew from the systems theory to develop a more operational theory is Betty Neuman. Applicability of Neuman's Systems Theory Betty Neuman’s model, the ‘Neuman System’s theory, seeks to portray the constant interaction between a patient and his or her environment, and how it contributes to balance and a sense of well-being from the patient’s perspective (Hinton & Neuman, 1995). In the Neuman System’s theory, a patient is viewed as being in constant contact with different factors such as the larger community, the environment, and the family. These factors affect the patient developmentally, spiritually, psychosocially, and physiologically in positive or negative ways. Neuman’s system’s theory holds that it is how an individual reacts to such factors that determine his or her environment. For example, if a person is irritated when a family member that he disagreed with earlier comes to ask him for something, the person has generated the feeling of irritation in response to the request of the family member. The person’s irritation will give birth to other symptoms such as anxiety and a feeling of stress which will in turn affect his blood pressure and possibly sleep disturbances. If his anxiety persists over a long period of time, the person’s self-concept may even be subjected to changes even as his physical health further deteriorates. In this case, the person’s powerlessness in adapting to the new environment results in the breakdown of his protective barriers. The Neuman Systems model also addresses the factor of perceived barriers that an individual can adopt so as to be able to cope with a transformation in the immediate environment. Neuman's Systems Theory in use in Culturally Diverse Families In the Neuman System’s model, it is believed that the nurse’s function is to view the patient as being a distinct individual with his own aspirations and coping abilities. While executing primary, as well as secondary interventions, the nurse is always conscious of the need to view the patient in a holistic manner that respects their protective barriers in order to enable the client to return to a state of well being (Fawcett, 2005). Due to the fact that the environment around the patient does not remain constant, the nurse always has to constantly re-consider the best ways to meet the client’s needs. This would be the case particularly in culturally diverse families where people may have different opinions and thus create new environments for the patient constantly. Neuman regarded people as being open systems which work with other elements when interacting with their environment. Neuman's model allows for nurses to be able to evaluate and care for the entire family unit as a singular client. Even though Neuman tended to concentrate o the client’s health, she felt that a patient’s health was basically dependent on the way in which they were presently reacting to the factors in their environment. The nurse who seeks to use the Neuman model has to analyze his professional role in the primary as well as secondary stages of prevention (Hinton & Neuman, 1995). By using this method, the nursing function is then transformed into one whereby the nurse chooses various effective interventions to treat the patient. In any culturally divers

Ready to Die Essay Example | Topics and Well Written Essays - 500 words

Ready to Die - Essay Example I believe it is crucial for the living to use part of their health time and energy in preparing for death. There are various ways to prepare for death as exemplified by Nicholson and Freeman in the movie ‘Bucket List’ (Knox, 2007). One of the ways to prepare for oneself death is thinking about it. We should have brief moments possibly in a day and reflect on what can happen if death occurs. I do not mean we dwell on death but to appreciate the reality about it and live fully while knowing it will happen. People can embrace life after realizing they have limited time in the world. Nicholson and Freeman opted to enjoy life after accepting that the death is a reality. They believed that it was awaiting them, and as a result, stopped staying in the hospital beds with agony. I also think we should make a ‘bucket list’ as one way of preparing for our death. ‘Bucket list’ involves having a list of things we want to do, life experiences we want to achieve, and places we want to go. Nicholson and Freeman realized this very late; they had a long ‘bucket list’ despite having much wealth and less time (Knox, 2007). As evidenced by Nicholas and Freeman, we do not carry with us material possession and hence we should utilize the resources we have in meeting our objectives. We should not allow death to scare and bar us from enjoying life, instead, we are supposed to use it as a wake-up call to maximize our limited time in the world. In addition, people should write their last statement and will instead of fearing to think about death that may result from our cultural beliefs. The last statement and will are used to designate what will happen to our properties and guardianship of our children. Many properties get lost when one dies without leaving a documented will. Lack of a documented will may also lead to occurrence of conflicts among the left relatives. For

Enusring Coherence in Curriculum Research Paper

Enusring Coherence in Curriculum - Research Paper Example The design should also offer room for advancement both of the curriculum structure as well as the curriculum content. Its application should also be practical in terms of implementation and should not contain any contradictory statements and strategies. These components relate directly to a coherent curriculum in my learning environment. The systematicness component ensures that all the activities in a curriculum are well connected to each other. This kind of connectivity assists in making the curriculum to be more coherent and, thus, promoting its ability to achieve its objectives. The completeness component ensures that all the parts of the curriculum are complete and that they have adequate contents. This promotes the connectivity of one part of the curriculum to the other, and, thus, making the curriculum to be coherent. The advancement component of the system design for curriculum provides room for advancement of the curriculum content. Through the advancement of the content, th eir connectivity and relationships can be enhanced, thus making the curriculum to be coherent. Practicability component makes all the parts of the curriculum to be easy to administer. ... Another best quality is that both of them assist in the selection and organization of learning experiences for effective instruction and achievement of learning objectives. Another very important quality of these two models is that they both provide a way of designing a mean of evaluation of the curriculum and its content. According to Erickson (2002, p. 44), â€Å"a coherent curriculum is one that holds that makes sense as a whole and one that has parts which are unified and interconnected†. The three best qualities of these two curriculum models I researched about promotion of unification of the different parts of the curriculum. They also promote the interconnection of various parts of a curriculum and they help the curriculum to make sense as a whole. They also enable the various parts of the curriculum to make sense and, hence, they are very fundamental in the promotion of coherence of the curriculum. Among the two models that I researched, the one which could be most eff ective in my current educational environment is the Tyler’s Model. This is because this model being among the modernism model is clearer, more simplified, more useful, and more comprehensive compared to the Gerlach and Ely Model. According to Dennis (2002), this model is appropriate for large scale mass education and it is also good for basics. Since my current educational environment involves teaching basics to a large group of students, this model will be the most appropriate for such an environment. Curriculum design There are various â€Å"Knows† in a curriculum design. One of them is what the students should know by the end of the curriculum. The other one is what the student

MOD 3 CA ACC Essay Example | Topics and Well Written Essays - 500 words

MOD 3 CA ACC - Essay Example The Chief Financial Officer of the company, Lester Ledger, feels that the product lacks the aesthetic appeal and suggests repackaging them in designer bottles. This will increase the variable cost per unit by $ 4.75 and the fixed production costs will increase by $ 40,000 per year. He predicts that the sales volume will increase by 32 % (264,000 units). However, the increase in sales does not outdo the increased costs and the company will incur a loss of $ 1.334 million (as shown in Appendix 2). According to the Production Manager, Buster Bumble, the reduction in the standard size of the bottle by 10 % would drop the variable costs by $ 2.65 (amounts to $ 13.35 per unit). However, due to the reduced size, the sales will drop to $ 195,500 units. Though the contribution margin is considerably increased, the company still incurs a loss of $ 549,425 (as shown in Appendix 3). The marketing manager suggests that the product requires more promotion and an increase of marketing budget by $ 527,000 will be appropriate. This, combined with a price increase by $4.90 per unit will increase the sales volume by 17 % (234,000 units). The contribution margin is considerably increased as both the sales volume and the unit prices are higher than before. The increase in the contribution margin is significantly higher than that of the fixed costs and hence results in a profit of $ 129,600 (Appendix 4). It is evident from the above analysis that the first three proposals still result in a heavy loss for The Lovely Scent Perfume Company. The proposal made by the marketing manager indicates an estimated profit of $ 129,600. Hence it is recommended that the company should increase the marketing budget (by $ 527,000) and also increase the price by $ 4.90 per

Initial Personal Development Plan Essay Example for Free

Initial Personal Development Plan Essay Study skills. During my GCSEs I wasn’t sure what I wanted out of life. I chose to study French, Graphics and History. I enjoyed French the most and did quite well in it, however if I had concentrated more I could’ve done a lot better. I was also working in my dads’ cafà ©. I enjoyed working at the cafà © a lot. It was hard at times to manage my time between School, working at the cafà ©, going to football practice and also making time to do homework and revision. In class I enjoyed myself a lot and got my work done fast so went on to do extra question or ‘bonus questions’. When I was in the classroom environment I felt more confidant in my work as I had the teacher to double check if I had any doubts but because I didn’t go over my work at home I feel it put me really behind .However having to juggle school, work, football and revision was very stressful and I didn’t do well as well I would have liked which put education in a negative light for me. I did consider at one point to stop my education after leaving school while I was at school because I didn’t believe I would be able to handle the pressure, however I knew that education is a very big part of my life and my family’s life as everyone has been to university in my family so I felt I had to go to college and further my education. Through this time my teachers were very helpful, I found it hard to ask for at first but when I did seek advice it was definitely the right choice. It made it clearer what I wanted in the long term and helped boost my confidence a bit in my work. After school had finished, in the summer I worked full time in my dads’ cafà © and learned a lot of new skills. I worked at the front of the shop. This made me in charge of taking orders, making sure the customers were happy, making sure the chef understood what the customer wanted, deal with complaints and come up with a fair solution. I got to experience what it’s like to run a business first hand, I got experience in taking stock, ordering stock, deliveries, cash handling, making targets, pushing sales, customer service and sorting the rotas out. This was my first time having a proper full time job, it was hard at times as at the beginning it a new environment and I wasn’t used to it, however I soon realised that one of my strengths is that I can adapt to new environments rather fast which has helped me in other jobs. While at college I studied Psychology, Sociology and English language/literature. I preferred psychology to my other subjects as I find behaviour very interesting and the cause behind it. Studying at college was a completely new environment, I didn’t have the same pressure as I did at school from my teachers, but however I had more pressure on me to get my work done on my done. I got a part time job as sales assistant in a mens shirt shop. The job was a one person shift job, so it was all up to me to make sales, attending to all the customers, making sure the shop was in a selling state. I soon moved from being just a sales assistant to supervisor which gave me more responsibility, I opened and closed the shop, cash handling, did the banking, ordering stock, sorting the delivery and sorting the rota. Again working and studying was quite stressful, but as I was enjoying my courses at college I did not find it as stressful as I did at school. I had more freedom and also more time so I was able to manage my time a lot better without the pressure. When it comes to my strengths and weaknesses, I sometimes feel my strengths can by my weaknesses. I have a strong sense of empathy which makes it a lot easier for me to get along for with different people and be able to communicate with them on their level. Also being able to speak more than one language has helped too, I speak English, Kurdish, Arabic and a bit of Swedish. Having a strong sense of empathy can be a weakness as I can be too pleasant towards people and can be a push over, but I can stand my ground if need be. I am very strong about my morals and I know where to draw a line between what’s right and wrong. I believe one of my biggest strengths is my will power. I’m very driven when it comes to my work, when I’m in a selling environment I’m very comfortable. Sometimes I am too driven and I can ignore things on the side. Being a very goal oriented person I sometimes forget to enjoy myself and spend too much time achieving my goals. Coming for the middle east a region that is very rich in oil and gas, I am inspired to work in the field. Not very many people from my part of the world work in managing our local resources, I wish to be able to work managing oil and gas and ensure all members of society benefit from the riches of the industry. One of my life’s dreams is to open an orphanage and educate the less fortunate. I firmly believe that an education is the only way to eradicate the social ills affecting my region. I am a firm believer in the fact that education is the cure for all evils. I hope by educating myself as a women from a region where education is not very common I hope to able to stand on my own two feet so as to be able to help others better themselves.

My Dream Job A Business Manager Cultural Studies Essay

My Dream Job A Business Manager Cultural Studies Essay Personal qualities are the one of the key elements of employability .They are actually the real aspect of humans character. They are important for an employee to fulfill the requirements of the superior and the company.Especially in the communication of business.It is good for one to know his/her personal qualities so that one will know his own strength and weaknesses.A person with a huge range of personal qualities will be able to cope with people in the organization and become more successful in his career.In the development of a company,it will need bunch of people with good personal qualities to work together to create a perfect environment where everyone works happily.Different jobs will require different personal qualities because they have the different job scopes.Employees will select the new employees based on the personal qualities.So,personal qualities can also be defined as one of the qualification for the jobs that we apply for. My dream job- A business manager My dream job is to become a business manager.To fulfil the requirements of my dream job,I will need a lot of effort,hard work and also the personal qualities to make myself qualify for the job.As stated in The practice of management (Drucker, Peter F.),2004,p3,the manager is defined as the dynamic,life-giving element in every business.Without its leadership the resources of production remain resources and never become production.The role of a business manager is actually to observe and oversee the activities of the workers and make sure the operation runs smoothly to increase the productivity and the effectiveness of the workers.The business manager job is very challenging that it needs plenty of important personal qualities to help the company to improve the production. Personal Qualities for a Business Manager Be courageous A Business Manager will have to be courageous to take calculated risks,believe in what he is doing stick in his guns.He should be brave to take up challenges and always be ready to accept new challenges so that problems can be solved as fast as possible and become an inspirational leader to the team.Besides that,I can learn how to cope with stress and new duties to be completed.I need to make my sub-ordinates to have a people that is dependable. Effective Communication Business Manager need to employ effective verbal and non verbal communication.He should use clear and concise communication with everyone.It should be preferably be devoid of jargon and complex terminology.How well a manager passes on information and instructions for easy understanding of others is of paramount importance for his success.I will need to receive the messages from the superior and precisely transfer them to my colleagues.I will also need to understand the feedbacks from the sub-ordinates and try to figure out all of them. Self-motivation Self motivation is very important for a business manager in both internally and externally so he will be able motivate all his/her sub-coordinates as well.On the other hand,it is also important for the personal growth where this will also increase the productivity and overall efficiency of a team of people.Business manager has to solve many problems that occur to the people that he manages.A business manager will always think how to archieve the companys goal.I will try to motivate myself and try to solve all the problems before going to my superior. Leadership skills 3.4.1 A business manager must know how to lead all his team members effectively,so that he can always guide all his sub-ordinates since the he plays a very important role in a organization.He will need to encourage all the employees in the organization to be more productive at the workplace.He has to show confidence to the team members so that they will have the trust on the leader and this is the way to communicate with the employees to understand and solve the problems that they face.This will definitely increase the productivity and efficiency of work. 3.5 Decisive 3.5.1 I need to make a decision precisely in a short time.I will also need to become a good decision maker.As a business manager there are many things that I will need to handle and make decision for the issues of the employees of the company and also in my life.I need to lead all my team members to the right direction so that it will build trust between me and the team members to work more effective and strengthen the bond between me and my colleagues.All the decisions I make must be fair and I will need to use the problem solving skills to solve some of the issues and brainstorm for more solutions before making any decision. 3.6 Responsible 3.6.1 I have pay responsible in the growth and the development of my company.I have to organize all my team members according to their abilities and make sure that they do their part.In order to archieve the companys goals,I will need to make sure the operations of the company run smoothly and try to improve the interest of my colleagues in their work.I will have to get my duties done before the deadlines.Besides that a business manager will also have to build a positive and comfortable environment so that the employees of the company work happily and this will definitely improve the productivity. 3.7 Be punctual 3.7.1 As the business manager,I need to be punctual in meetings and to work not only to show the good behaviors to the colleagues but also to help in my personal growth and development in my life.A business manager need to manage his staffs,so he need to be punctual and reach the workplace before all his sub-ordinates reach.By being punctual,I can train myself to become a more productive person and increase the professionalism of myself. 3.8 Self-confidence 3.8.1 A business manager,I need to have self-confidence so that the sub-ordinates will listen and trust me and this will makes my job easier.I can easily get the co-operation from the employees.This can reduce conflicts and misunderstanding when all the staffs respect me as a manager when I have high confidence in myself to manage them with my experience and skills.Things will definitely go smoother when I have self confidence. 4.0 Conclusion All things considered,a successful business manager will need to have all the personal qualities .If a business manager is lack of leadership skills,time management skills and also confidence,he will not be able to take up the position.Employers will look for people who can increase the productivity and effectiveness in a team to work for them so that they can archieve their goals effectively in a short time.Personal qualities influence most of the things in a position.Without the personal qualities,a business manager will not be able to manage the team well.Thus,a person will have to qualify with all the personal qualities before going to a job interview.It is very important to understand the personal qualities of himself for personal development. Questions that I have asked What is one personal quality that you think you are different from other business manager? How you manage to convince your sub-ordinates to listen to what you say? Describe how you helped your sub-ordinates to solve a problem.What did you do? What is the procedure when you deal with problems with the attitude of the workers? Did you ever come late to work? Describe about a goal that you set for yourself in your work? Are you able to take up new challenges? Describe the processes of a major project that you handled in your company? The person that I have interviewed Name : Tham Fook Ming Position : Business Manager Company : Daisan Enterprise Relationship : Uncle Name : Yip Weng Long Position : Business Manager Company : Yokohama Batteries Sdn.Bhd Relationship : Uncle Name : Teoh Meng Kwan Position : Manager Company : Hup Heng Motors Sdn Bhd Relationship : Cousin Definition of conflict A conflict can be both good and bad. According to the book The business communication handbook. 6th ed. Julie Catalano, p.240.(2003) by Judith D, a conflict occurs whenever two people,teams or groups have different wants or goals and one party interferes with the others attempts to satisfy these.Differences in the way people interpret facts,differences in values, and the various ways people take action to satisfy their wants and needs can all cause conflict. The conflict happened to myself The conflict I have been involved is a relationship conflict happened to me and my girlfriend. We argued because of that she refuse to look for a job after her SPM examinations. She prefers to stay at home rather than going to look for a short term job so that she can learn something new to get some experience. The primary sources of my conflict 3.1 Bad attitude of her The primary source for my conflict is that her bad attitude that makes her to have this conflict with me. She is so stubborn that she will never listen or even analyze what other people advice her to do. I have been advising her for nearly two months so that she will get a part time job to spend her time. Every time we quarrel about this quarrel and ended up nothing. She complains that she feel boring when she stays at home but she refuse to get a job and she doesnt know how to use and manage her time wisely. She always says that she wants to enjoy first before taking any courses. When I give advice to her, she will keep on telling me that her parents didnt say anything when she just stay at home without doing anything and not going out to work. 3.2 Lack of understanding between each other We dont really understand each other although we have been together for a couple of months. Maybe I dont understand her deep enough and also how she thinks and reacts. Sometimes we might be confused of what the partner thinks and wants. This also related to our communication problem where sometimes what she hears is different from my original intention. This will also lead to the misunderstanding in this relationship. We have problems in communicating because she supports only her own opinion and not the advice by the people who have more experience. She will never try to understand my feelings although I do always share my thoughts and feelings with her. She always agrees with her own opinion. 3.3 Different Perspectives and background What she thinks is totally different with me since we have a different background as I come from poor family and while she is from wealthy family. In some situations we might see things in a different way. Her parents spoiled her by giving everything she wants because they have only one daughter and one son so, she loves to blame. Before she do something that will destroy our relationship, she will never think about the effects to me and she is just being selfish and do what she thinks will make her happy. Most of our ideas are different maybe because of that she is still young and has limited ability to think in more perspectives. She will follow her friends idea when too many friends suggest the same thing. Feedbacks from the other party She agreed with the primary sources stated above as she understands her own attitude and behavior. She did complain that we have communication problem as we often argue for a small matter. Every time after we argue, we found that we still cant solve the issue. Although she doesnt like my advice but then sometimes she realize that she is wrong. Secondary sources of the conflict Peer influence As she is still a teenager, she can easily be influenced by her friends where her friends have the same background as her. She will do what her friends say because she thinks that what they say is right. They always ask her to hang out in the middle of the night. She will still hang out with her friend without me. Although I told her that this could be dangerous, she never try to listen to me. Different Expectations The life she wants now is to enjoy every day without doing a single thing while what I want is to concentrate on my studies as I need to have some better achievements to show her parents that I can work something out. What she expects is to have a life as a rich girl and I just cant afford to spend her all those expensive stuff. I always tell her that I am not a rich guy and I cant give you most of the things you want now, she will tell me that she wont bother about that and after a few days she told me that she is a very materialistic person and I can see it. What she wants are all high expectations items which I dont think I can give her. Raising Problems She always complains that I dont want to spend some time with her. In fact I was so busy with assignments and projects and how could I spend my time with her when there are so many assignments to be done in just a few days. I happened to be in a scenario where I promised to hang out with her and suddenly something happened in my family and I tell her that I couldnt make it, she didnt even bother about me and scolded me that I broke my promise. She just mad at me and she stopped talking to me for a few days. She will never try to understand the problem and think positively before making any decisions. Approaching the conflict At the end, I know that both of us will need to approach the conflict no matter what. I asked her out and we talk about what both of us want and need. With the positive thinking we both listen to each other and accept the fact that actually both of us have mistakes in the conflict as this relationship involve of not only one person but both must pay responsible when problem arises. We sat down and started to accept the ideas by each other and analyze the problem with multiple solutions and choose the best solution for our conflict. She decided to listen to my advice and slowly change some of her bad attitude. After choosing the right solution and finally the conflict is solved. Importance of a brand name A brand is the identity and the image of the company that will help in attracting customers and marketing strategy. A brand name is important for consumers to identify the product, services and its producer also a promise to the customers and also makes advertising easier. Smart branding allowed the company to clearly communicate a change in direction while continuing to build its reputation.Branding also gives reasons why consumers choose the brand over all the other competitors.Consumers will always remember the name for a particular product or services.For example,when consumers think of carbonated drinks the first thing they that will come across is Pepsi and Coke.A better name can convince consumers purchase and decision making.The objective of a business can also be easily clarified by the brand name.When a brand is easy to be remembered it can be spread easily by a consumer to another consumer.A brand name can affect the sales performance of a company if the name is not suitab le for the product or services that a particular company provides. The Proposal Proposal on Changing of the Product Name To : Mr. Jason Dalz ( President ) Mr. Michael John ( Managing Director ) Mr. Justin Bryan ( Chief Executive Officer ) Date : 25th March 2013 Subject : Proposal on Changing our Cereals Product Name Regarding the subject above, as a product manager I would like to change the name of the cereal. I believe that this will give consumers a brand new image and also will attract more customers where this will increase the sales of our products. Statement of the Problem For the past 3 years, the cereal sales of our company is decreasing.Therefore,an official meeting was held on the 13th of March with the sales team to identify the problem and we found that the actual profit do not meet the minimum profit estimation. Sales for the Prohealth cereal for the year 2011-2012 Year Earnings ( Thousands) 2010 $450 2011 $400 2012 $ 320 The sales performance for the cereal brand named ProHealth Analysis of the Problem We did a research to identify the main problem where we have distributed survey forms to investigate the main cause of the problem.As a result, we found that the main cause of the sales drop is because of the brand name of our cereal product.The feedback from the customers shows that the brand name Prohealth actually sounds more like health products than cereal to a large amount of customers and because of that they seldom pay attention to our products.In addition to that, they also think that the packaging of our products is not attractive as the picture on the box showed a women with a bowl of milk.In fact, it does not look like a cereal product. From the customers feedback, some of the customers recommended us to rebrand the product with a new name and a brand new packaging as the t packaging for Prohealth can only attract customers mainly aged between 60-69 we will need to attract younger consumers to consume our products.The name Prohealth can never attract attention and it will never satisfy customers expectations. The packaging for the two products: The Packaging for ProHealth The Packaging for Cerealize Questionnaire What attributes are seen from this Prohealth cereal? Will you buy a product named Prohealth? Does the packaging looks attractive to you? If NO please state why? How satisfied are you with the usage experience of ProHealth products? Overall , are you satisfied with Prohealth Is there any aspect that you think Prohealth needs improvement? Do you think the name Prohealth is suitable for this cereal product ? If NO please state why ? Please give suggestion on the name that is suitable. The market research report is as follows: Market Research on preference of the two new brand names (000) Age 10-19 20-29 30-39 40-49 50-59 60-69 70+ Brand Name ProHealth 8 4 5 3 7 15 5 Cerealize 12 9 11 6 4 19 7 (Preference of consumers to the two brand names) Survey Form Name : Age : Which one do you think is the best name for our cereal product? Please tick and state why you dislike the other name. ProHealth Cerealize Reasons why you dislike the other ______________________________________________________________________________________________________________________________________________________ Solutions From the market research, we found that a new name for the cereal product will definitely show a brand new image to our customers. Customers would always expect the appearance of something new that they can have. From the research, some customers gave feedback on the name of our cereal product and some suggestions on the new name are given. A brand name is important attract customers and to affect the decision making of the consumers. The new name Cerealize is given by one of the customers after careful consideration that we pick from the list of selection of the new name.After a discussion with the marketing department, we found out a name that is suitable to become the new brand name of our cereal products which is the Cerealize where customers will have a clearer picture of what our products are about and what we produce. Once they see the word cereal, they will have an idea on their mind stating that this is a type of cereal product and the word lize brings a meaning specialize w here to show the consumers that our company is specialized in producing healthy cereals to the consumers. As the brand name is simple, consumers can easily recommend it to their friends. On the other hand, the packaging also should be changed as the illustration is not attractive. If they put a picture of some superheroes or cartoons on the box, this will attract kids to pay attention on our products and definitely they will convince their parents to buy it.This will help in widen the range consumers that we target. Hence, the sales of our cereal products will increase as the number of consumers increase. Conclusion In retrospect, the new name and a new packaging will definitely increase the sales of our products. It gives customers a new impression of our products and this name is suggested by one of the consumers. Besides that, it can also widen the range of consumers who consume our products. We can show a good image to the customers where we consider all the suggestion and feedbacks from the customers. Hence, this will build more credibility and the trust between the consumers and our company. After changing the name from ProHealth to Cerealize and the packaging of our products, I believe that our products will be more special than other cereal brands. I hope that you will consider adopting this idea of changing the name on the brand of cereal as this is the way to keep the good reputation of our company and to increase the sales performance of our company. Prepared by, ____YONG____ ( Yong Jun Keat) Product Manager

Identity Crisis in Desirable Daughters by Bharati Mukherjee

Identity Crisis in Desirable Daughters by Bharati Mukherjee ABSTRACT: Immigrants have envisioned tales that exhibit experiences of independent and emerging countries. Cultures have taken up new form in the contemporary times, where the issues of Diaspora, globalization, consumerism, transnationalism cultural hyberidity and identity crisis have become new motif in the postcolonial literatures. The new issues give rise to identity crisis that evokes feelings of an individual that portrays socio-cultural setup that shows the blend of tradition and modernity. The new identity creates problems for Tara in Desirable Daughters by Bharati Mukherjee, where she is alienated, languishing in the angst and ennui of the diasporic experience, yet to carve out a niche for herself. In the novel, Bharati Mukherjee has struck a balance between tradition and modernity by representing past and present which is achieved through the female protagonist -Tara, who severed her links with tradition but remains tied to her native country. Tara is influenced by ancient customs and traditions, but is rooted to modern customs. She is conscious of her existential predicament which is mirrored in the epigraph: No one behind, no one ahead the path the ancients cleared has closed. And the other path everyones pathà ¢Ã¢â€š ¬Ã‚ ¦ goes nowhere, I am alone and find my way. Tara is alienated from the society as she oscillated between the nostalgic fascinations of a traditional past and the romantic and adventurous allurements of the present. The diasporic qualities exhibited by Tara establish the merging of the East and West which shows the clash. The Identity of the protagonist is highly assimilative, can adopt and accommodate herself both to her traditional Indian way of life and to her newly adopted American ethos. She tries to move away from the constrained identity and vacillates between two lives: maybe I really was between two lives.(251) Taras reconstruction of identity is rooted in her nostalgic and romantic recollection of her past. It is based on the flux of her thoughts about the past coming to her mind in the present but in fragments, and not whole. She tried to reconstruct her identity through her diasporic experience. She was attempting to redefine the importance of her cultures through space and time. Loneliness had made Tara a little wanton and wantonness had made her very lonely. In these five years she had changed beyond recognition, but other character Bish had not changed at all.Bish is also an upholder of tradition. He prefers the values of an imagined past than those of contemporaneity. The concept of home and migration is very much embedded in the narratology that Bharati Mukherjee presents in Desirable Daughters. It is the sense of migration which brings about a change to the identity of Padma, who has finally made New York her home, her land of choice. But her inalienable attachment to her home makes her the sustainer and preserver of Bengali tradition in America. The alien culture thus fails to subvert her traditional identity. On the other hand it only remaps nad reconstructs her cultural identity. Hence migration plays a crucial role in restricting individual identifies and cultural attitudes and perceptions. The novel is woven brilliantly which depicts the thoughts and feelings of three Calcutta, India-born Brahmin upper-class sisters, renowned for their beauty, brains, wealth, and privileged position in society. Mukherjee narrates their lives as they leave their conservative, sheltered childhood home, where they are inundated with culture, tradition, and values and inculcated with education by the Catholic nuns in their convent structured school and college. Two of them emigrate to America and the other relocates to Bombay, India. The three sisters, Padma, Parvati, and Tara, are born exactly three years apart from each other and share the same birthday.They are named after the goddessess name,hoping that they will survive and prosper in whatever they do. We are sisters three/as alike as three blossoms on one flowering tree. (But we are not), says Tara, the protagonist, quoting a poem. Desirable Daughters is the novel that takes a long time to lift itself from the surface and once it releases its themes and characters, it seems to get liberated from the trapped situation. Engrossed in Indian culture old and new, it keeps strucking down in tight little circles of detail that create an atmosphere of cramped inwardness, even suffocation. Bharati Mukherjee, like in her previous four novels and short stories, tries to portray the repression that enables the women of her culture nailed down in subservience to male desires. The feelings and emotions are discovered after exploring traditional Indian society. The novel is based on three strikingly-beautiful sisters from a privileged Bengali Brahmin family in Calcutta feel the tug between tradition and freedom as they try to meet expectations that are often wildly contradictory. The youngest, Tara Chatterjee, seems to have flown farthest from the nest. Tara is divorced from Bishwapriya (a Silicon Valley multimillionaire hand-picked for her by her father), shes raising a sensitive teenaged son on her own. The depressing part is that, she works as a lowly teacher, a choice which would be unthinkable in the culture of her birth. The story is narrated by Tara from her adopted San Francisco home, where she lives with Andy Karolyi, a strange sort of Hungarian Zen carpenter who earthquake-proofs houses. The lifestyle of the protagonist implies, a sort of free and easy hippie lifestyle, but nothing could be farther from the truth. In the novel the rebellion-gestures are merely trappings, or reactions against the gagging restrictions of Taras girlhood. Tara initiates her tale of repression in a curious way, with a legend about her namesake Tara Lata, also known as the Tree Bride a remarkable figure who became prominent in the fight for Indian freedom. After going in for more than twenty pages, Tara then delves into telling story of her own, which seems to be dislocating in nature. She recalls the utter lack of romanticism in her marriage, in which her father told her, There is a boy and we have found him suitable. Here is his picture. The marriage will be in three weeks. Tara, not knowing any other way, submitted: I married a man I had never met, whose picture and biography and bloodlines I approved of, because my father told me it was time to get married and this was the best husband on the market. Mukherjee dwells on every detail of this highly traditional occurrence. The father of the child bride is a traditionalist even though he is a lawyer educated in English and English law. The groom dies of snakebite and his family blames the bride as unlucky. Greedily the father of the groom demands the dowry. But the brides father takes his daughter into the forest where he marries her to a tree. She becomes a woman noted for her courage and generosity. Her American granddaughter visits her home. She has the same name, Tara Lata, as the old woman and like her she has two sisters. The contemporary woman is a divorced woman. Her ex-husband was the traditionally pre-selected bridegroom like his former wife a resident in America and now she lives with her lover, an American, in San Francisco. Her son introduces a young man who claims kinship as the son of her oldest sister, Padma. This is a kind of impossibility. An impossibility since her sister never had a child and a possibility since the familial relationships are so convolutedly secretive as to make the existence of the young man as her nephew plausible. It seems likely that the young mans claim is true and that Padma, Taras sister, did bear an illegitimate child. This is a momentous event for Tara. As the pampered child of wealthy Calcutta parents, she was sheltered from the poverty of the city and from all but the most severe political crises. She suffers the stress now of an immigrant with a child that belongs wholly to her new country. The discovery of Padmas child brings into focus all her inner disqu iet and the need to find valid connections. In the novel, Taras relationship with her two elder sisters is complicated, the flow of affection blocked by a certain formality and adherence to preset roles. Middle sister Parvati married a rich man and stayed in India, but by some miracle was able to select the suitable match for her. Parvati in her own way had established her identity, because of which it was said:Parvati, the pliable middle daughter had done the unthinkable: shed made a love match. He was certainly not what brains-and-beauty Parvati Bhattacharjee could have commanded on the Calcutta marriage market. Even though Paravati was given right to select her right match but after that she is depicted as one who is a meek follower and gets diminished by losing her real.She writes to Tara: I hope you arent doing bad things to yourself like taking Prozac and having cosmetic surgery. Please, please dont become that Americanized. The third, and the eldest sister of Tara, Didi, is married to a Mehta (an illustrious family which includes the conductor Zubin) and moved to New Jersey to pursue a career in television. But again, all is not as it seems. Her lifestyle is a thin veneer laid over the dense, pressed-down bedrock of tradition. She is considered to be most glamorous of all the three sisters. The other character Chris Dey, is represented as crisis in the novel. He is a young man who represents himself to Tara as Didis illegitimate son, conceived through an affair with a prominent businessman named Ronald Dey. This exposes an ugly under layer of culture to Tara, not the India of doting grandparents, not the India of comfort and privilege, but the backyard of family, the compost heap. The characters in the novel are not portrayed in the liberated form, they are trapped into different set of emotions trying to carve out a new identity for themselves. Tara is projected as a character who more of a status conscious tries to uphold the values of traditional society despite falling for different allurements in the present. Her elder sister, Didi pretends hard to be a pure character but falters when gives birth to her son, which represents misalliance.Chris Dey isnt really who he says he is, and in fact he feels like a device, something dropped into the story to keep things moving forward. In the end, the novel, tries to come back from where it started, where and the legend of Tara Lata the Tree Bride, but this device doesnt quite work either. The denouement somehow goes slack and does not yield a satisfying end to the story. The novel seems to be a family saga which could not bring out the desirable characteristics in the characters of the novel, that portrays them as a dominant in any sphere. The end is quite suspenseful and complex where the description of homeland may be magical but symbolic intention was lost. Bharati Mukherjee depicts a liquid society in her novels, ie a society in flux. It is a society of constant flow, the flow of migrants, the flow of machines, flow of criminals, flow of power structures, flow of people and commodities.  Amidst all the confusions the message was brought out clearly and it is represented as a fascinating beautifully written work of art that exhibits vulnerability that cannot be missed out.